Spence, William R., 1924-
Innovation : the communication of change in ideas, practices and products / William R. Spence. - London ; New York : Chapman & Hall, c1994. - ix, 253 p. : ill. ; 25 cm.
Includes bibliographical references (p. 239-243) and index.
041254220X (pbk) 9780412542206 (pbk.)
gb 94036539
GB94-36539
Social change.
Communication--Social aspects.
Diffusion of innovations.
Technological innovations.
HM101 / .S64 1994
658.4063 / SPE 1994
Innovation : the communication of change in ideas, practices and products / William R. Spence. - London ; New York : Chapman & Hall, c1994. - ix, 253 p. : ill. ; 25 cm.
Includes bibliographical references (p. 239-243) and index.
041254220X (pbk) 9780412542206 (pbk.)
gb 94036539
GB94-36539
Social change.
Communication--Social aspects.
Diffusion of innovations.
Technological innovations.
HM101 / .S64 1994
658.4063 / SPE 1994