Esty, Daniel C.
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty, Andrew S. Winston. - Rev. & updated [ed.] - Hoboken, N.J. : Wiley, c2009. - xxv, 380 p. : ill. ; 23 cm.
Includes bibliographical references (p. 323-352) and index.
The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.
9780470393741 (pbk.) 0470393742 (pbk.)
2008045557
Industrial management--Environmental aspects.
Corporations--Environmental aspects.
Business enterprises--Environmental aspects.
HD30.255 / .E88 2009
658.4083 / EST 2009
Green to gold : how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty, Andrew S. Winston. - Rev. & updated [ed.] - Hoboken, N.J. : Wiley, c2009. - xxv, 380 p. : ill. ; 23 cm.
Includes bibliographical references (p. 323-352) and index.
The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? -- Strategies for building eco-advantage. Managing the downside ; Building the upside -- What WaveRiders do. The eco-advantage market ; Eco-tracking ; Redesigning your world ; Inspiring an eco-advantaged culture -- Putting it all together. Why environmental initiatives fail ; Taking action ; Eco-advantage strategy -- Appendix I. Additional resources -- Appendix II. Methodological overview -- Appendix III. Frequently asked questions.
9780470393741 (pbk.) 0470393742 (pbk.)
2008045557
Industrial management--Environmental aspects.
Corporations--Environmental aspects.
Business enterprises--Environmental aspects.
HD30.255 / .E88 2009
658.4083 / EST 2009