Asia Pacific University Library catalogue


Davidson, Rob.

Marketing destinations and venues for conferences, conventions and business events / Rob Davidson and Tony Rogers. - Oxford : Butterworth-Heinemann, c2006. - vii, 271 p. : ill. ; 25 cm. - Events management series. .

Includes bibliographical references and index.

0750667001 (pbk.) 9780750667005 (pbk.)


Convention facilities--Marketing.

TX911.3.M3 / D38 2006

338.4791 / DAV 2006