Asia Pacific University Library catalogue


Holloway, J. Christopher.

Marketing for tourism / J. Christopher Holloway. - 4th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2004. - xvii, 510 p. : ill. (some col.), [8] p. of plates, 1 map ; 25 cm.

Includes bibliographical references (p. 494-497) and index.

0273682296 (pbk.) 9780273682295 (pbk.)

2004045152


Tourism.
Tourism--Marketing.

G155.A1 / H65 2004

338.4791 / HOL 2004