Asia Pacific University Library catalogue

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Gallo, Carmine.

The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo. - New York : McGraw-Hill, c2011. - xiii, 241 p. : ill. ; 24 cm.

Includes bibliographical references (p. 233-234) and index.

What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers -- Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story -- One more thing--don't let the bozos get you down.

Presents a guide to business success based on the career and innovations of Steve Jobs.

ISBN: 9780071748759 (hbk.) 007174875X (hbk.)

LCCN: 2010029784

Nat. Bib. No.: GBB089041 bnb

Subjects--Personal Names:
Jobs, Steve, 1955-2011.

Subjects--Topical Terms:
New products.
Creative thinking.
Technological innovations.
Success in business.

LC Class. No.: HF5415.153 / .G35 2011

Dewey Class. No.: 658.4063 / GAL 2011