Christensen, Clayton M.
The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor. - Boston, Mass. : Harvard Business School Press, c2003. - x, 304 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The growth imperative -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money -- The role of senior executives in leading new growth.505How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.
1578518520 (hbk.) 9781578518524 (hbk.)
2003014328
Creative ability in business.
Industrial management.
Customer services.
Success in business.
Disruptive technologies.
HD53 / .C47 2003
658.4063 / CHR 2003
The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor. - Boston, Mass. : Harvard Business School Press, c2003. - x, 304 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The growth imperative -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money -- The role of senior executives in leading new growth.505How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.
1578518520 (hbk.) 9781578518524 (hbk.)
2003014328
Creative ability in business.
Industrial management.
Customer services.
Success in business.
Disruptive technologies.
HD53 / .C47 2003
658.4063 / CHR 2003