Phillips, Jack J., 1945-
Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips. - 1st ed. - Burlington, MA : Butterworth-Heinemann, c2008. - xxvi, 274 p. : ill. ; 23 cm.
Includes index.
9780750683388 (pbk.)
2007033498
Business meetings--Evaluation.
Trade shows--Evaluation.
Special events--Evaluation.
Congresses and conventions--Evaluation.
Seminars--Evaluation.
Rate of return.
HF5734.5 / .P45 2008
658.4560681 / PHI 2008
Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips. - 1st ed. - Burlington, MA : Butterworth-Heinemann, c2008. - xxvi, 274 p. : ill. ; 23 cm.
Includes index.
9780750683388 (pbk.)
2007033498
Business meetings--Evaluation.
Trade shows--Evaluation.
Special events--Evaluation.
Congresses and conventions--Evaluation.
Seminars--Evaluation.
Rate of return.
HF5734.5 / .P45 2008
658.4560681 / PHI 2008