Fisk, Raymond P.
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 3rd ed. - Boston : Houghton Mifflin, c2008. - xxiv, 276 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780618641802 (pbk.) 0618641807 (pbk.)
2007926147
Service industries--Marketing.
Service industries--Management.
HD9980.5 / .F57 2008
658.8 / FIS 2008
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 3rd ed. - Boston : Houghton Mifflin, c2008. - xxiv, 276 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780618641802 (pbk.) 0618641807 (pbk.)
2007926147
Service industries--Marketing.
Service industries--Management.
HD9980.5 / .F57 2008
658.8 / FIS 2008