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Groucutt, Jon.

Foundations of marketing / Jonathan Groucutt. - New York : Palgrave Macmillan, 2005. - xxv, 400 p. : ill. ; 25 cm.

Includes bibliographical references (p. 379-387) and index.

ISBN: 1403903271 (pbk.) 9781403903273 (pbk.)

LCCN: 2005052093

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .G76 2005

Dewey Class. No.: 658.8 / GRO 2005

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