Hirshberg, Jerry, 1939-
The creative priority : driving innovative business in the real world / Priority Jerry Hirshberg. - 1st ed. - New York, NY : HarperBusiness, c1998. - x, 261 p. : ill. ; 25 cm.
Includes bibliographical references (p. 249-255) and index.
0887308309 (hbk.) 9780887308307 (hbk.)
97028395
Product management.
Marketing--Management.
Creative ability in business.
Automobile industry and trade.
HF5415.15 / .H57 1998
658.5 / HIR 1998
The creative priority : driving innovative business in the real world / Priority Jerry Hirshberg. - 1st ed. - New York, NY : HarperBusiness, c1998. - x, 261 p. : ill. ; 25 cm.
Includes bibliographical references (p. 249-255) and index.
0887308309 (hbk.) 9780887308307 (hbk.)
97028395
Product management.
Marketing--Management.
Creative ability in business.
Automobile industry and trade.
HF5415.15 / .H57 1998
658.5 / HIR 1998