Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th int, ed. - Englewood Cliffs, N.J. : Prentice Hall, c1994. - xxix, 801 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references and indexes.
9780130980052 (pbk.) 0130980056 (pbk)
93016057
GB94-16367
Marketing--Management.
Marketing.
HF5415.13 / .K64 1994
658.8 / KOT 1994
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th int, ed. - Englewood Cliffs, N.J. : Prentice Hall, c1994. - xxix, 801 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references and indexes.
9780130980052 (pbk.) 0130980056 (pbk)
93016057
GB94-16367
Marketing--Management.
Marketing.
HF5415.13 / .K64 1994
658.8 / KOT 1994