Kotler, Philip.
Marketing management / Philip Kotler. - 11th int. ed. - [Upper Saddle River, N.J.] ; [London] : Pearson Education International, c2003. - xxix, [738] p. : ill. ; 26 cm. - Prentice Hall marketing .
Includes bibliographical references and index.
0130497150 (pbk.) 9780130497154 (pbk.)
GBA243826 bnb
Marketing--Management.
HF5415.13 / .K69 2003
658.8 / KOT 2003
Marketing management / Philip Kotler. - 11th int. ed. - [Upper Saddle River, N.J.] ; [London] : Pearson Education International, c2003. - xxix, [738] p. : ill. ; 26 cm. - Prentice Hall marketing .
Includes bibliographical references and index.
0130497150 (pbk.) 9780130497154 (pbk.)
GBA243826 bnb
Marketing--Management.
HF5415.13 / .K69 2003
658.8 / KOT 2003