Kotler, Philip.
Marketing management / Philip Kotler, Kevin Keller. - 12 int. ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 672 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780131968530 (pbk.) 013196853X (pbk.)
2004029595
Marketing--Management.
HF5415.13 / .K64 2006
658.8 / KOT 2006
Marketing management / Philip Kotler, Kevin Keller. - 12 int. ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xxxix, 672 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780131968530 (pbk.) 013196853X (pbk.)
2004029595
Marketing--Management.
HF5415.13 / .K64 2006
658.8 / KOT 2006