Kotler, Philip.
A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 3rd Pearson int. ed. - Upper Saddle River : Pearson Prentice Hall, c2007. - xxii, 360 p. : ill. ; 24 cm.
Includes index. Previous ed.: 2003.
9780132301428 (pbk.) 0132301423 (pbk.)
GBA929543 bnb
Marketing--Management.
HF5415.13 / .K68 2007
658.8 / KOT 2007
A framework for marketing management / Philip Kotler, Kevin Lane Keller. - 3rd Pearson int. ed. - Upper Saddle River : Pearson Prentice Hall, c2007. - xxii, 360 p. : ill. ; 24 cm.
Includes index. Previous ed.: 2003.
9780132301428 (pbk.) 0132301423 (pbk.)
GBA929543 bnb
Marketing--Management.
HF5415.13 / .K68 2007
658.8 / KOT 2007