Chinese marketing practices : an introduction /
edited by G. Radha Krishna.
- Hyderabad, India : ICFAI University Press, c2006.
- vii, 212 p. : ill. ; 23 cm.
- ICFAI books .
Includes case studies.
Includes bibliographical references and index.
8131404226 (pbk.) 9788131404225 (pbk.)
Retail trade--China.
Marketing--China.
Economic conditions--China--2000-
HF5429.6.C6 / C45 2006
658.8 / CHI 2006
Includes case studies.
Includes bibliographical references and index.
8131404226 (pbk.) 9788131404225 (pbk.)
Retail trade--China.
Marketing--China.
Economic conditions--China--2000-
HF5429.6.C6 / C45 2006
658.8 / CHI 2006