Lal, Rajiv.
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - Int. ed. - Boston : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
007124218X (pbk.) 9780071242189 (pbk.)
2004042585
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .L35 2005
658.8 / LAL 2005
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. - Int. ed. - Boston : McGraw-Hill/Irwin, c2005. - xiii, 812 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references and index.
007124218X (pbk.) 9780071242189 (pbk.)
2004042585
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .L35 2005
658.8 / LAL 2005