Mudie, Peter.
The management and marketing of services / Peter Mudie and Angela Cottam. - 2nd ed. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750635940 (pbk.) 9780750635943 (pbk.)
99461880
Service industries--Management.
Service industries--Marketing.
HD9980.5 / .M83 1999
658 / MUD 1999
The management and marketing of services / Peter Mudie and Angela Cottam. - 2nd ed. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0750635940 (pbk.) 9780750635943 (pbk.)
99461880
Service industries--Management.
Service industries--Marketing.
HD9980.5 / .M83 1999
658 / MUD 1999