Asia Pacific University Library catalogue


Marketing and entrepreneurship : research ideas and opportunities / edited by Gerald E. Hills. - Westport, Conn. : Quorum Books, 1994. - xiv, 330 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0899307655 (hbk.) 9780899307657 (hbk.)

93006763


Marketing.
Marketing research.
Entrepreneurship.

HF5415 / .M37 1994

658.8 / MAR 1994