Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 3rd int. ed. - London : McGraw-Hill, 2001. - xvi, 516 p. : ill. ; 24 cm. - McGraw-Hill marketing series .
Previous ed.: 1998.
Includes bibliographical references and index.
0071189769 (pbk.) 9780071189767 (pbk.)
GBA1Z7951 bnb
Service industries--Marketing--Management.
HF5415.13 / .P35 2001
658.8 / PAL 2001
Principles of services marketing / Adrian Palmer. - 3rd int. ed. - London : McGraw-Hill, 2001. - xvi, 516 p. : ill. ; 24 cm. - McGraw-Hill marketing series .
Previous ed.: 1998.
Includes bibliographical references and index.
0071189769 (pbk.) 9780071189767 (pbk.)
GBA1Z7951 bnb
Service industries--Marketing--Management.
HF5415.13 / .P35 2001
658.8 / PAL 2001