Peter, J. Paul.
Preface to marketing management / J. Paul Peter, James H. Donnelly. - 11th ed. - New York ; London : McGraw-Hill Higher Education, 2008. - xiv, 252 p. : ill. ; 25 cm.
Previous ed.: 2006. Formerly CIP.
Includes bibliographical references and index.
9780071283359 (pbk.) 0071283358 (pbk.)
GBA794599 bnb
Marketing--Management.
HF5415.13 / .P48 2008
658.8 / PET 2008
Preface to marketing management / J. Paul Peter, James H. Donnelly. - 11th ed. - New York ; London : McGraw-Hill Higher Education, 2008. - xiv, 252 p. : ill. ; 25 cm.
Previous ed.: 2006. Formerly CIP.
Includes bibliographical references and index.
9780071283359 (pbk.) 0071283358 (pbk.)
GBA794599 bnb
Marketing--Management.
HF5415.13 / .P48 2008
658.8 / PET 2008