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Sheth, Jagdish N.

Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. - New York : Wiley, c1988. - xi, 231 p. ; 24 cm.

Bibliography: p. 203-231.

ISBN: 0471635278 (hbk.)

LCCN: 88-10162

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .S54 1988

Dewey Class. No.: 658.8001 / SHE 1988

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