Kotler, Philip.
Marketing management : an Asian perspective / Philip Kotler ... [et al.]. - 4th ed. - Singapore : Pearson Education South Asia, c2006. - xxxiii, 830 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0131982621 (pbk.) 9780131982628 (pbk.)
Marketing--Management.--Asia
Marketing--Management.
HF5415.13 / .M37 2006
658.80095 / MAR 2006
Marketing management : an Asian perspective / Philip Kotler ... [et al.]. - 4th ed. - Singapore : Pearson Education South Asia, c2006. - xxxiii, 830 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0131982621 (pbk.) 9780131982628 (pbk.)
Marketing--Management.--Asia
Marketing--Management.
HF5415.13 / .M37 2006
658.80095 / MAR 2006