Asia Pacific University Library catalogue


Principles of marketing : an Asian perspective / Philip Kotler ... [et. al]. - Singapore : Prentice-Hall, c2005. - various p. : ill. ; 28 cm.

Includes bibliographical references and index.

0131234390 (pbk.) 9780131234390 (pbk.)


Marketing.
Marketing--Management.

HF5415.12 / .P75 2005

658.80095 / PRI 2005