Marketing : a Southeast Asian perspective /
edited by Ian McGovern.
- Singapore ; Addison Wesley Pub. Co., c1996.
- xvi, 325 p. : ill. ; 24 cm.
- Singapore business development series. .
Includes bibliographical references and index.
0201889102 (hbk.) 9780201889109 (hbk.)
95040594
Marketing--Southeast Asia.
Marketing--Management.--Southeast Asia
Marketing--Case studies.--Singapore
HF5415.12.A84 / M37 1996
658.800959 / MAR 1996
Includes bibliographical references and index.
0201889102 (hbk.) 9780201889109 (hbk.)
95040594
Marketing--Southeast Asia.
Marketing--Management.--Southeast Asia
Marketing--Case studies.--Singapore
HF5415.12.A84 / M37 1996
658.800959 / MAR 1996