Gershman, Michael.
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman. - Reading, Mass. : Addison-Wesley Pub. Co., c1990. - xviii, 270 p. ; 24 cm.
Includes bibliographical references (p. 257-262) and index.
0201550822 (hbk.) 9780201550825 (hbk.)
90035428
Marketing--Case studies.--United States
Brand name products--Marketing--Case studies.--United States
HF5415 / .G47 1990
658.800973 / GER 1990
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman. - Reading, Mass. : Addison-Wesley Pub. Co., c1990. - xviii, 270 p. ; 24 cm.
Includes bibliographical references (p. 257-262) and index.
0201550822 (hbk.) 9780201550825 (hbk.)
90035428
Marketing--Case studies.--United States
Brand name products--Marketing--Case studies.--United States
HF5415 / .G47 1990
658.800973 / GER 1990