Prandelli, Emanuela.
Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2008. - xii, 161 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781847203731(hbk.)
2008927975
GBA852310 bnb
014575805 Uk
New products.
Vernieuwing.
Cliënten.
Samenwerking.
HF5415.153 / .P73 2008
658.575 / PRA 2008
Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2008. - xii, 161 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9781847203731(hbk.)
2008927975
GBA852310 bnb
014575805 Uk
New products.
Vernieuwing.
Cliënten.
Samenwerking.
HF5415.153 / .P73 2008
658.575 / PRA 2008