Trott, Paul.
Innovation management and new product development / Paul Trott. - 2nd ed. - Harlow : Financial Times Prentice Hall, c2002. - xvii, 426 p. : ill. ; 25 cm.
Previous ed.: London : Financial Times Pitman, 1998.
Includes bibliographical references and index.
0273655604 (pbk.) 9780273655602 (pbk.)
GBA1U3724 bnb
New products.
HD45 / .T76 2002
658.575 / TRO 2002
Innovation management and new product development / Paul Trott. - 2nd ed. - Harlow : Financial Times Prentice Hall, c2002. - xvii, 426 p. : ill. ; 25 cm.
Previous ed.: London : Financial Times Pitman, 1998.
Includes bibliographical references and index.
0273655604 (pbk.) 9780273655602 (pbk.)
GBA1U3724 bnb
New products.
HD45 / .T76 2002
658.575 / TRO 2002