Wilson, Clement Card, 1933-
Superior product development : managing the process for innovative products / Clement C. Wilson, MIchael E. Kennedy, Carmen J. Trammell. - Cambridge, MA : Blackwell Publishers, c1996. - xviii, 254 p. : ill. ; 22 cm.
"A product management book for engineering and business professionals."
Includes bibliographical references and index.
1557865094 (pbk.) 9781557865090 (pbk.)
95007533
Product management.
Production management.
New products--Marketing.
HF5415.15 / .W55 1996
658.575 / WIL 1996
Superior product development : managing the process for innovative products / Clement C. Wilson, MIchael E. Kennedy, Carmen J. Trammell. - Cambridge, MA : Blackwell Publishers, c1996. - xviii, 254 p. : ill. ; 22 cm.
"A product management book for engineering and business professionals."
Includes bibliographical references and index.
1557865094 (pbk.) 9781557865090 (pbk.)
95007533
Product management.
Production management.
New products--Marketing.
HF5415.15 / .W55 1996
658.575 / WIL 1996