Syed, Imran.
Wowability : how to achieve it & why it matters / At head of title: Wow Imran Syed. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2008. - xiii, 240 p. : ill. ; 23 cm.
Includes bibliographical references (p. 219-234) and indexes.
9780470822890 (pbk.) 0470822899 (pbk.)
2009509012
Brand name products--Management.
Branding (Marketing)
Customer relations.
HD69.B7 / S94 2008
658.827 / SYE 2008
Wowability : how to achieve it & why it matters / At head of title: Wow Imran Syed. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), c2008. - xiii, 240 p. : ill. ; 23 cm.
Includes bibliographical references (p. 219-234) and indexes.
9780470822890 (pbk.) 0470822899 (pbk.)
2009509012
Brand name products--Management.
Branding (Marketing)
Customer relations.
HD69.B7 / S94 2008
658.827 / SYE 2008