Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. - New York : Wiley, c1997. - x, 454 p. : ill. ; 24 cm.
Includes bibliographical references (p. 443-444) and index.
0471179809 (pbk.) 9780471179801 (pbk.)
97013601
Data mining.
Marketing--Data processing.
Business--Data processing.
HF5415.125 / .B47 1997
658.802 / BER 1997
Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. - New York : Wiley, c1997. - x, 454 p. : ill. ; 24 cm.
Includes bibliographical references (p. 443-444) and index.
0471179809 (pbk.) 9780471179801 (pbk.)
97013601
Data mining.
Marketing--Data processing.
Business--Data processing.
HF5415.125 / .B47 1997
658.802 / BER 1997