Berry, Michael J. A.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. - New York : Wiley Computer Pub., c2000. - xviii, 494 p. : ill. ; 24 cm.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
0471331236 (pbk.) 9780471331230 (pbk.)
00265296
GBA0-12098
Marketing--Data processing.
Data mining.
Business enterprises--Computer networks--Management.
HF5415.125 / .B47 2000
658.802 / BER 2000
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. - New York : Wiley Computer Pub., c2000. - xviii, 494 p. : ill. ; 24 cm.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
0471331236 (pbk.) 9780471331230 (pbk.)
00265296
GBA0-12098
Marketing--Data processing.
Data mining.
Business enterprises--Computer networks--Management.
HF5415.125 / .B47 2000
658.802 / BER 2000