Coulson-Thomas, Colin J.
Marketing communications / Colin J. Coulson-Thomas. - London : Heinemann, c1983. - xii, 339 p. ; 23 cm.
Includes bibliographical references and index.
Communication in management.
Marketing communication.
HF5415.123 / .C68 1983
658.802 / COU 1983
Marketing communications / Colin J. Coulson-Thomas. - London : Heinemann, c1983. - xii, 339 p. ; 23 cm.
Includes bibliographical references and index.
Communication in management.
Marketing communication.
HF5415.123 / .C68 1983
658.802 / COU 1983