Crawford, C. Merle 1924-
New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 6th int. ed. - Boston : Irwin/McGraw-Hill, 2000. - xxv, 534 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
9780071175166 (pbk.) 0071175164 (pbk.)
New products--Management.
HF5415.153 / .C72 2000
658.575 / CRA 2000
New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 6th int. ed. - Boston : Irwin/McGraw-Hill, 2000. - xxv, 534 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
9780071175166 (pbk.) 0071175164 (pbk.)
New products--Management.
HF5415.153 / .C72 2000
658.575 / CRA 2000