Hiebing, Roman G.
The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper. - 3rd ed. - New York : McGraw-Hill, c2004. - xx, 323 p. : ill. ; 28 cm.
Includes index.
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
0071395229 (pbk.) 9780071395229 (pbk.)
2004005636
Marketing--Management.
Strategic planning.
HF5415.13 / .H54 2004
658.802 / HEI 2004
The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper. - 3rd ed. - New York : McGraw-Hill, c2004. - xx, 323 p. : ill. ; 28 cm.
Includes index.
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
0071395229 (pbk.) 9780071395229 (pbk.)
2004005636
Marketing--Management.
Strategic planning.
HF5415.13 / .H54 2004
658.802 / HEI 2004