Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th int. ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.).
Accompanying CD-ROM contains SPSS student version 14.0.
Includes bibliographical references (p. N1-N31) and index.
System requirements: Windows XP, 2000, or Me (Windows 98 also supported); Pentium or Pentium-class processor; 256 MB RAM; 300 MB of available hard disk space; CD-ROM drive; super VGA (800 x 600) or higher resolution monitor; Internet Explorer 6.0.
0132279177 (pbk.) 9780132279178 (pbk.) 0131750623 (CD-ROM)
2006010250
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2007
658.83 / MAL 2007
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th int. ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2007. - 1 v. (various pagings) : ill., map ; 29 cm. + 1 CD-ROM (4 3/4 in.).
Accompanying CD-ROM contains SPSS student version 14.0.
Includes bibliographical references (p. N1-N31) and index.
System requirements: Windows XP, 2000, or Me (Windows 98 also supported); Pentium or Pentium-class processor; 256 MB RAM; 300 MB of available hard disk space; CD-ROM drive; super VGA (800 x 600) or higher resolution monitor; Internet Explorer 6.0.
0132279177 (pbk.) 9780132279178 (pbk.) 0131750623 (CD-ROM)
2006010250
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2007
658.83 / MAL 2007