Asia Pacific University Library catalogue


Blankenship, Albert Breneman, 1914-

State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, c1998. - x, 454 p. ; 24 cm.

Includes bibliographical references and index.

0844234435 (hbk.) 9780844234434 (hbk.)

97029370


Marketing research.

HF5415.2 / .B53 1998

658.83 / BLA 1998