Case studies in international marketing /
edited by Peter Doyle and Norman A. Hart.
- London : Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann, c1982.
- vii, 391 p. : ill. ; 24 cm.
0434903701 (pbk.) 9780434903702 (pbk.)
82241323
Export marketing--Great Britain--Case studies.
Export marketing--Europe--Case studies.
HF1009.5 / .C37 1982
658.848 / CAS 1982
0434903701 (pbk.) 9780434903702 (pbk.)
82241323
Export marketing--Great Britain--Case studies.
Export marketing--Europe--Case studies.
HF1009.5 / .C37 1982
658.848 / CAS 1982