Underhill, Paco.
Why we buy : the science of shopping / Paco Underhill. - Updated and rev. - New York : Simon & Schuster Pbks., c2009. - xii, 306 p. ; 22 cm.
Includes index.
9781416595243 (pbk.) 1416595244 (pbk.)
2010483248
Marketing research.
Consumer behavior.
Shopping.
HF5415.2 / .U53 2009
658.834 / UND 2009
Why we buy : the science of shopping / Paco Underhill. - Updated and rev. - New York : Simon & Schuster Pbks., c2009. - xii, 306 p. ; 22 cm.
Includes index.
9781416595243 (pbk.) 1416595244 (pbk.)
2010483248
Marketing research.
Consumer behavior.
Shopping.
HF5415.2 / .U53 2009
658.834 / UND 2009