Gay, Richard.
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford ; New York : Oxford University Press, c2007. - xvii, 538 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
0199265852 (pbk.) 9780199265855 (pbk.)
2007297157
GBA673956 bnb
013541083 Uk
Internet marketing.
HF5415.1265 / .G39 2007
658.872 / GAY 2007
Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford ; New York : Oxford University Press, c2007. - xvii, 538 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
0199265852 (pbk.) 9780199265855 (pbk.)
2007297157
GBA673956 bnb
013541083 Uk
Internet marketing.
HF5415.1265 / .G39 2007
658.872 / GAY 2007