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Srinivas, Alam.

The Indian consumer : one billion myths, one billion realities / Alam Srinivas. - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008. - 216 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780470822302 (pbk.) 0470822309 (pbk.)

LCCN: 2009285404

Subjects--Topical Terms:
Consumption (Economics)--India.

LC Class. No.: HB801 / .S75 2008

Dewey Class. No.: 658.83954 / SRI 2008

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