Wertime, Kent.
DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick. - Singapore ; John Wiley & Sons (Asia), c2008. - xiv, 406 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470822319 (hbk.)
2008297650
Internet marketing.
Social media--Marketing.
Strategic planning.
HF5415.1265 / .W47 2008
658.872 / WER 2008
DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick. - Singapore ; John Wiley & Sons (Asia), c2008. - xiv, 406 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470822319 (hbk.)
2008297650
Internet marketing.
Social media--Marketing.
Strategic planning.
HF5415.1265 / .W47 2008
658.872 / WER 2008