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Marketing management : an Asian perspective / Philip Kotler ... [et al.]. - 3rd ed. - Singapore : Prentice Hall, c2003. - xxvi, 771 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0131001353 (pbk.) 9780131001350 (pbk.)

LCCN: 2003411922

Subjects--Topical Terms:
Marketing--Management.
Marketing--Asia--Case studies.

LC Class. No.: HF5415.13 / .M37 2003

Dewey Class. No.: 658.802 / MAR 2003

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Asia Pacific University Library catalogue