McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 4th ed. - Boston : Butterworth-Heinemann, c1999. - xviii, 578 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. . - Marketing series (London, England). Professional development. .
"Published in association with the Chartered Institute of Marketing." Includes index.
0750641169 (pbk.) 9780750641166 (pbk.)
00265135
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M33 1999
658.802 / MCD 1999
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 4th ed. - Boston : Butterworth-Heinemann, c1999. - xviii, 578 p. : ill. ; 25 cm. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. . - Marketing series (London, England). Professional development. .
"Published in association with the Chartered Institute of Marketing." Includes index.
0750641169 (pbk.) 9780750641166 (pbk.)
00265135
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M33 1999
658.802 / MCD 1999