McDonald, Malcolm.
Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne. - 2nd ed. - Amsterdam ; Boston : Elsevier, c2006. - xiv, 401 p. : ill. ; 25 cm.
Rev. ed. of: Marketing planning for services. 1996.
Includes bibliographical references and index.
075066746X (pbk.) 9780750667463 (pbk.)
2005931198
Service industries--Marketing.
Service industries--Planning.
HD9980.5 / .M33 2006
658.802 / MCD 2006
Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne. - 2nd ed. - Amsterdam ; Boston : Elsevier, c2006. - xiv, 401 p. : ill. ; 25 cm.
Rev. ed. of: Marketing planning for services. 1996.
Includes bibliographical references and index.
075066746X (pbk.) 9780750667463 (pbk.)
2005931198
Service industries--Marketing.
Service industries--Planning.
HD9980.5 / .M33 2006
658.802 / MCD 2006