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McDonald, Malcolm.

Strategic marketing planning / Malcolm McDonald. - London : Kogan Page, c1992. - 222 p. : ill. ; 23 cm. - The Cranfield management research series. .

Includes bibliographical references and index.

ISBN: 0749407670 (pbk.) 9780749407674 (pbk.)

LCCN: 93146253

Subjects--Topical Terms:
Marketing--Planning.
Strategic planning.

LC Class. No.: HF5415.13 / .M33 1992

Dewey Class. No.: 658.802 / MCD 1992

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