Barry, Pete
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - London : Thames & Hudson, c2008. - 272 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780500514054 (hbk.) 0500514054 (hbk.)
2010287684
GBA822493 bnb
014530718 Uk
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B37 2008
659.1 / BAR 2008
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - London : Thames & Hudson, c2008. - 272 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780500514054 (hbk.) 0500514054 (hbk.)
2010287684
GBA822493 bnb
014530718 Uk
Advertising.
Advertising campaigns.
Advertising copy.
HF5823 / .B37 2008
659.1 / BAR 2008