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Kleppner, Otto, 1899-.

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 13th int ed. - Englewood Cliffs : Prentice-Hall, c1996. - xix, 697 p. : ill. ; 28 cm

Includes index.

ISBN: 013042577x (pbk.) 9780130425775 (pbk.)

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .R87 2002

Dewey Class. No.: 659.1 / RUS 2002

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