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Goldenberg, Barton J.

CRM automation / Barton J. Goldenberg. - Upper Saddle River, NJ : Prentice Hall PTR, c2002. - xxiv, 294 p. : ill. ; 24 cm.

Includes index.

ISBN: 013008851X (pbk.) 9780130088512 (pbk.)

LCCN: 2001059140

Subjects--Topical Terms:
Customer relations--Marketing.
Customer relations--Data processing.

LC Class. No.: HF5415.5 / .G65 2002

Dewey Class. No.: 658.812 / GOL 2002

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