Pearson, Bob, 1962-
Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. - 1st ed. - San Francisco : Jossey-Bass, c2011. - x, 310 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
9780470928448 (hbk.)
2010051345
Consumer behavior.
Social media--Economic aspects.
Customer relations--Technological innovations.
Internet marketing.
HF5415.32 / .P43 2011
658.812 / PEA 2011
Pre-commerce : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. - 1st ed. - San Francisco : Jossey-Bass, c2011. - x, 310 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
9780470928448 (hbk.)
2010051345
Consumer behavior.
Social media--Economic aspects.
Customer relations--Technological innovations.
Internet marketing.
HF5415.32 / .P43 2011
658.812 / PEA 2011