Keen, Peter G. W.
The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / Gaining the M-commerce edge in the era of the wireless Internet. Peter Keen, Ron Mackintosh. - Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, c2001. - xii, 259 p. ; 24 cm.
Includes bibliographical references (p. [239]-246) and index.
0072133678 (hbk.) 9780072133677 (hbk.)
2001278227
Electronic commerce.
Mobile communication systems.
Internet marketing.
Business enterprises--Technological innovations.
Technological innovations--Economic aspects.
Customer relations.
Wireless Internet.
HF5548.32 / .K44 2001
658.84 / KEE 2001
The freedom economy : gaining the M-commerce edge in the era of the wireless Internet / Gaining the M-commerce edge in the era of the wireless Internet. Peter Keen, Ron Mackintosh. - Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, c2001. - xii, 259 p. ; 24 cm.
Includes bibliographical references (p. [239]-246) and index.
0072133678 (hbk.) 9780072133677 (hbk.)
2001278227
Electronic commerce.
Mobile communication systems.
Internet marketing.
Business enterprises--Technological innovations.
Technological innovations--Economic aspects.
Customer relations.
Wireless Internet.
HF5548.32 / .K44 2001
658.84 / KEE 2001